Get Control Of Your Color

ICC Workflow: Embedding Profiles

One of the first steps in a color managed workflow is choosing an input or editing color space sometimes also referred to as a work space. Input profiles determine a color range or gamut you can work in and they are device independent.They allow you to edit your images in a controlled and consistent manner. Input profiles are used in image editing programs such as Adobe Photoshop

Two of the most commonly used input profiles in digital photography are Adobe RGB 1998 and sRGB IEC61966-2.1. The default in most programs is sRGB. This is the common profile used for preparing images for the internet. It has a smaller color gamut and can simulate color consistently on different monitors. If you are planning on printing your image on a large format printer like a LightJet or high end inkjet, you're better off using a profile with a wider color gamut like Adobe RGB or Colormatch RGB. While not all the colors within these profiles are printable they will give you larger and more pleasant range of colors to work in, and better results.

To set up input profiles in Photoshop CS4 go to:
Menu > Edit > Color Settings



Here's a really important thing to remember -
All your work is for nothing if you don't embed the profile when saving.
The profile you choose to work in needs to stay with file, so when its re-opened
or sent to a printer the colors will display and convert in a consistent manner.



Paolo Desanctis - Graphics Production
email paolo with questions

Unique Signage Fuels POP Business

About a year ago, Bokland Custom Visuals introduced its new Craft Brewing focused arm, named Beer Sign Specialists. When most companies think of POP material the overused screen printed poster or window sign comes to mind. Bokland wanted to go a bit further, offering a very nich centered industry (Craft Brewers) a sign option that allowed them to advertise who they are with products that are more indicative of their market. Beer Sign Specialists was born of the idea that Craft Brewers are ultra passionate about what they do, very eco-conscious, and fiercely independent, in an industry where 2 companies (not to be mentioned here), own a huge chunk of the market. These companies aren't above stealing ideas, leveraging retail space through distribution channels and simply making the job of being a craft brewer a difficult one. It's nice to say that most of our customers handle this role, usually with tongue in cheek, brewing superior ales, lagers, stouts and almost any other kind of beer you can think of that have character and attitude. Beer Sign Specialists allows many of these breweries to creat unique signs that leverage the fantastic art and tastes of these beers. By creating beer signs on materials like wood, metal and almost any other flat substrate you can think of, the signage possibilities are endless. Customers even have the ability to include dimensional elements and shapes that allow them to create signs that are without question, better than what the big breweries do. Here are some examples:

Getting Your Large Format Printing Project In The Works

Preflight: The first step in producing a job at Bokland Custom Visuals When a file is submitted to Bokland Custom Visuals for reproduction, whether it is being output on our LightJet 430 printer, our Gandinnovations 1224 UV Cureable Direct to Substrate printer or any of our other large format printers, the first step is preflight. Preflight is the process where a qualified technician checks the files submitted for a project to make sure they meet all requirements necessary and that all necessary elements for proper printing are included. This step ensures that we can meet the clients deadline and also create a finished product that meets the clients expectations. Some of the criteria we look at includes: proportions, image quality, resolution, fonts and many others. Once the file has passed our preflight process we can proceed to create a quality large format product on our LightJet 430 printer, our Gandinnovations UV Cureable Direct to Substrate Printer or any of our other output devices. Bill Booth - Graphics Specialist, Bokland Custom Visuals

Getting Your Large Format Printing Project In The Works

Preflight: The first step in producing a job at Bokland Custom Visuals When a file is submitted to Bokland Custom Visuals for reproduction, whether it is being output on our LightJet 430 printer, our Gandinnovations 1224 UV Cureable Direct to Substrate printer or any of our other large format printers, the first step is preflight. Preflight is the process where a qualified technician checks the files submitted for a project to make sure they meet all requirements necessary and that all necessary elements for proper printing are included. This step ensures that we can meet the clients deadline and also create a finished product that meets the clients expectations. Some of the criteria we look at includes: proportions, image quality, resolution, fonts and many others. Once the file has passed our preflight process we can proceed to create a quality large format product on our LightJet 430 printer, our Gandinnovations UV Cureable Direct to Substrate Printer or any of our other output devices. Bill Booth - Graphics Specialist, Bokland Custom Visuals

Point Of Purchase Printing & Hardware

Bokland Custom Visuals, Albany, NY, is excited to offer a wide variety of graphics and hardware for Point of Purchase and other retail applications.

For over 50 years Bokland has been a photographic printer, but like many companies in this industry, has had to change and evolve as time has progressed. This evolution brings many new and exciting possibilities to the table, including Upstate NY's most comprehensive selection of POP products. While most print shops that do large format print work generally use an inkjet and some sort of rudimentary mounting equipment, Bokland has invested heavily into the digital printing and finishing technologies that make us a perfect fit for anything having to do with the retail graphics world.

The bottom line is that we offer printing and finishing capability that spans any application. By offering 3 distinct printing methods (Digital photographic, UV curable direct to substrate & solvent inkjet) along with our "digital die cutting" capability on our 5'x10' computerized router, we can effectively produce the right product for you job!

Our product range includes: (See examples in our gallery)

* Posters
* Banners
* Wall Paper
* Table Tents & Displays
* Hanging Signs
* 2 Sided Signs
* Dimensional & Shaped Signs
* Repeatable Sign Programs
* Custom Product Displays
* Counter Mats
* Prints For Sign Frames
* Gondola Signs

In Addition to having all of this printing capability, Bokland Custom Visuals also offers great complimentary products from Mark Bric Display. Please visit our hardware pages to learn more about what is available!

Any way you cut it, Bokland offers the right products and services to make your next POP project as succes. try us to see the difference.

Point Of Purchase Printing & Hardware

Bokland Custom Visuals, Albany, NY, is excited to offer a wide variety of graphics and hardware for Point of Purchase and other retail applications.

For over 50 years Bokland has been a photographic printer, but like many companies in this industry, has had to change and evolve as time has progressed. This evolution brings many new and exciting possibilities to the table, including Upstate NY's most comprehensive selection of POP products. While most print shops that do large format print work generally use an inkjet and some sort of rudimentary mounting equipment, Bokland has invested heavily into the digital printing and finishing technologies that make us a perfect fit for anything having to do with the retail graphics world.

The bottom line is that we offer printing and finishing capability that spans any application. By offering 3 distinct printing methods (Digital photographic, UV curable direct to substrate & solvent inkjet) along with our "digital die cutting" capability on our 5'x10' computerized router, we can effectively produce the right product for you job!

Our product range includes: (See examples in our gallery)

* Posters
* Banners
* Wall Paper
* Table Tents & Displays
* Hanging Signs
* 2 Sided Signs
* Dimensional & Shaped Signs
* Repeatable Sign Programs
* Custom Product Displays
* Counter Mats
* Prints For Sign Frames
* Gondola Signs

In Addition to having all of this printing capability, Bokland Custom Visuals also offers great complimentary products from Mark Bric Display. Please visit our hardware pages to learn more about what is available!

Any way you cut it, Bokland offers the right products and services to make your next POP project as succes. try us to see the difference.

Bokland & Mark Bric Display Team Up to Tackle Trade Shows!

Recently, Bokland Custom Visuals had the opportunity to visit the US headquarters for Mark Bric Display, near Richmond VA. As a long time vendor of Mark Bric products, we knew that the quality and service of products available from Mark Bric was second to none, what we realized after attending the conference was that a closer relationship between Mark Bric & Bokland Custom Visuals would afford us great opportunites to offer our clients the best display hardware products, packaged with the most diverse graphics available in Upstate NY.

By partnering with Mark Bric we have shortened turnaround times, lowered overall cost of production on most display types as well as broadened the scope of products we can offer, now branching in to POP, and décor applications as well.

With the cost of travel and virtually everything else going up these days, it is nice to know that you can actually get more for your money buy purchasing your next trade show package from Bokland Custom Visuals.

Bokland & Mark Bric Display Team Up to Tackle Trade Shows!

Recently, Bokland Custom Visuals had the opportunity to visit the US headquarters for Mark Bric Display, near Richmond VA. As a long time vendor of Mark Bric products, we knew that the quality and service of products available from Mark Bric was second to none, what we realized after attending the conference was that a closer relationship between Mark Bric & Bokland Custom Visuals would afford us great opportunites to offer our clients the best display hardware products, packaged with the most diverse graphics available in Upstate NY.

By partnering with Mark Bric we have shortened turnaround times, lowered overall cost of production on most display types as well as broadened the scope of products we can offer, now branching in to POP, and décor applications as well.

With the cost of travel and virtually everything else going up these days, it is nice to know that you can actually get more for your money buy purchasing your next trade show package from Bokland Custom Visuals.

New Décor Services Create Opportunities

Bokland is excited to announce the kick off of our new décor products and services

For a year now Bokland has worked on collecting the right mix of products, all done in-house, to let us call ourselves a true décor service provider to businesses (professional offices, hotels), institutions (colleges, universities, hospitals) as well as retail establishments. The products include framing, wall paper, large prints and now our signature Box Mount product that goes beyond typical framing products. From a printing and finishing perspective, we are as capable as anyone in the Albany, NY - Upstate NY area.

This is where the similarities stop! As a photo lab for over 50 years, we have developed long standing relationships with photographers and artists that lend themselves perfectly to this new Décor model. Most companies that work in this industry might have printing capability or image resources, but rarely both. At Bokland we see an opportunity to offer a "turn-key" solution to these businesses by bringing our long-term customers to the table as image resources combined with our printing capability.

We have already seen success in projects, working with renowned Photographer, Carl Heilman & Designer Leslie Wiggins on several hospitality & office projects. When clients approach either party, we can pool resources to offer the best imagery and finished prints available, often times with particular attention paid to the specific needs of the client (See image below of Sand & Surf Motel, with an adirondack theme & framed images from Westin Grand Hotel in Washington DC.). By pooling resources, we present ourselves as a better, more specific solution to other companies in the industry.

Partnering together on these Décor projects brings about new streams of revenue for all of us! Please contact Rick Bokland today to discuss the possibilities of taking part in this new and exciting program.

New Décor Services Create Opportunities

Bokland is excited to announce the kick off of our new décor products and services

For a year now Bokland has worked on collecting the right mix of products, all done in-house, to let us call ourselves a true décor service provider to businesses (professional offices, hotels), institutions (colleges, universities, hospitals) as well as retail establishments. The products include framing, wall paper, large prints and now our signature Box Mount product that goes beyond typical framing products. From a printing and finishing perspective, we are as capable as anyone in the Albany, NY - Upstate NY area.

This is where the similarities stop! As a photo lab for over 50 years, we have developed long standing relationships with photographers and artists that lend themselves perfectly to this new Décor model. Most companies that work in this industry might have printing capability or image resources, but rarely both. At Bokland we see an opportunity to offer a "turn-key" solution to these businesses by bringing our long-term customers to the table as image resources combined with our printing capability.

We have already seen success in projects, working with renowned Photographer, Carl Heilman & Designer Leslie Wiggins on several hospitality & office projects. When clients approach either party, we can pool resources to offer the best imagery and finished prints available, often times with particular attention paid to the specific needs of the client (See image below of Sand & Surf Motel, with an adirondack theme & framed images from Westin Grand Hotel in Washington DC.). By pooling resources, we present ourselves as a better, more specific solution to other companies in the industry.

Partnering together on these Décor projects brings about new streams of revenue for all of us! Please contact Rick Bokland today to discuss the possibilities of taking part in this new and exciting program.

Welcome to the new Bokland Blog!

Welcome to Bokland Custom Visuals', of Albany NY, new website and blog. We are pleased to announce our new site, just re-furbished, to focus on our core products like Direct to Substrate printing, LightJet photographic printing, inkjet printing (for banners, posters, signs etc). In addition to talking products, we are also focussing on how our products compliment eachother, making distinct, service oriented specialties.

These specialties include Trade Show Hardware and Graphics, POP (Point of Purchase products designed for retail use), our newest décor services that are geared toward business, institutional and retail establishments & Exhibit services which encompasses museums, permanent business installations and any other long-term display type project.

As we move forward, our goal is to provide information about on-going projects, recently completed projects as well as any tips, how-to's an other useful information as it might pertain to our industry, particularly our clients. We welcome any feedback you might have and are very interested to see where this takes us!

Thanks for your interest, we look forward to hearing from you!

Welcome to the new Bokland Blog!

Welcome to Bokland Custom Visuals', of Albany NY, new website and blog. We are pleased to announce our new site, just re-furbished, to focus on our core products like Direct to Substrate printing, LightJet photographic printing, inkjet printing (for banners, posters, signs etc). In addition to talking products, we are also focussing on how our products compliment eachother, making distinct, service oriented specialties.

These specialties include Trade Show Hardware and Graphics, POP (Point of Purchase products designed for retail use), our newest décor services that are geared toward business, institutional and retail establishments & Exhibit services which encompasses museums, permanent business installations and any other long-term display type project.

As we move forward, our goal is to provide information about on-going projects, recently completed projects as well as any tips, how-to's an other useful information as it might pertain to our industry, particularly our clients. We welcome any feedback you might have and are very interested to see where this takes us!

Thanks for your interest, we look forward to hearing from you!